As well as marketing, I have learned other key skills such as processing purchase orders, planning events, managing a budget and managing suppliers. Being a part of a global network has given me an insight into how a company operates across different time zones and as a result, how vitally important communication and fore planning is.
The best part about my placement has been the opportunity to work for such a luxury and iconic brand. In the first month of starting at Bentley I was exposed to the brand in all way’s possible, from visiting the showroom and playing round in the cars, to going on a factory tour. Seeing Bentley’s every day soon becomes the normality, from seeing them being test driven on my way to work, to photographing them for a recent project I was working on. Even so, the novelty is yet to wear off. Witnessing the cars being made, and the detail and time that goes into each one, makes you appreciate the product you are working around. No other car manufacturer hand builds cars in this way and this is why, despite the cost, customers return time and time again to purchase a car from us. From New to Pre-Owned personalisation is available to the customer through our Mulliner customisation, and is what sets us apart from competitors. Whether a customer wants a golf fit, or falconry the Bentley can be personalised to their hobbies and exacting standards.
Luxury is at the heart of everything we do and the customers we reach out to expect everything to be of the highest quality. It can sometimes be frustrating, as sign off processes are long and every detail has to be perfect. However I see this to ultimately be a benefit, as working at this level to start with, has given me a great platform to progress from as I am now used to producing work that meets the high standards that Bentley requires.