Wednesday, 6 July 2016

ASET Marketing Conference

For a Year in Business programme officer like myself at Royal Holloway I find the ASET workshops which I attend to be invaluable.

ASET is acharitable organisation formed by a group of Placement professionals in 1982 designed to advance the prevalence, effectiveness and quality of work based and placement learning in Higher Education through the provision of a code of good practice
It's vision is a Higher Education sector in which all students have access to high quality integrated learning opportunities in a workplace, supported by committed, well trained and properly resourced staff in educational institutions.

Senate House London - ASET workshop location

In June I attended a Marketing for Placements conference which covered many areas including the type of activities used to promote placements to our audience and the importance of making clear the benefits of employability.

We discussed why marketing placements has become even more important. For anyone considering a placement year these facts should be of real interest:
  • High Fliers 2016 reiterated in 2016 Graduates “little or no chance” of receiving job offer without prior working experience.
  • Students on sandwich degrees has increased by 1/3 to 153,000 2014/15 (from 113,000 in 2009/10).
  •  Latest DLHE figures showed significant difference in employment rate of students who have completed sandwich degree (82%) vs those who hadn’t (74%).
  • Salaries are 8% higher for graduates who did a sandwich degree vs those not (6 months after leaving: DLHE).
  • Research findings by Higson et al (2011, 2012) based on 600 students (University of Aston) supported previous Ulster study confirming that undertaking a placement degree does improve degree performance. Specifically Higson et al establishes:
o   It is the better students who tend to undertake placements.
o   It is the less academically strong students that benefit most from a placement.
o   It is not a placement, per se, but the quality of the placement that enhances academic performance 
      For employers considering offering a Royal Holloway student a placement position they may want to consider the following

       Royal Holloway Programme strengths
  • All students gain a broad understanding of all the core Management areas during their first year by studying courses such as Accounting and Finance, Marketing, Organisation studies, Information systems and International Business.
  • School of Management has high level entry grades (ABB) and all Year in Business students have to secure a 2:1 in their 1st year to progress on the programme.
  • The Complete University Guide (CUG) 2017 placed Royal Holloway 4th for its Marketing course. (April 16)


     Quotes from previous employers who have managed Royal Holloway students during their placements can be found here:


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